Gateway Computers wanted to make a pivotal shift in their advertising content. We needed to:

• Modernize the brand
• Create quarterly “tent-pole” productions
• Create a host of social media content- both video and still
• Deliver on-time and under budget

• One-year overseeing all project timelines
• Budget : $2M
• Multiple internal teams and external partners
• Strict launch deadlines aligning with broader marketing targets

My Role

Creative Director & Project Manager

Key Responsibilities

• Developed project plans, timelines, and resource allocation
• Coordinated cross-functional teams across creative, production, and media
• Managed budgets, vendor deliverables, and approvals
• Reported status, risks, and progress to leadership

Challenges & Risk Management

• Parallel workstreams across teams
• Last-minute scope changes tied to launch strategy
• Adjustments in client approval lead-time

Outcome

• Delivered integrated campaigns on schedule
• Supported initiatives contributing to $20M+ in sales
• Improved cross-team communication and delivery efficiency
• Developed pipelines for content creation efficiency