Vaio wanted to move their brand into the American electronics space for laptops and tablets. We needed to:

• Develop a brand identity that fit with their global aims
• Create quarterly “tent-pole” productions
• Assume responsibility of their social media: video, stills, and copy
• Deliver on-time and under budget

• One-year overseeing all project timelines
• Budget : $1M
• Multiple internal teams and external partners
• Strict launch deadlines aligning with broader marketing targets

My Role

Creative Director & Project Manager

Key Responsibilities

• Developed project plans, timelines, and resource allocation
• Coordinated cross-functional teams across creative, production, and media
• Managed budgets, vendor deliverables, and approvals
• Reported status, risks, and progress to leadership

Challenges & Risk Management

• Parallel workstreams across teams
• Difficulty with on-time approvals
• Re-adjusting designs to align with target brand identity

Outcome

• Delivered integrated campaigns on schedule
• Supported initiatives contributing to large increase in sales
• Developed pipelines for content creation efficiency- particularly for bulk product renderings